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Images that are 50% saturated have 10 times more repins than very desaturated images.Images with medium-lightness are repinned 20 times more than very dark images.Curalate, a visual commerce platform, put together a highly useful and data-driven infographic on effective images after they examined over 500,000 images pinned by brands. Certain features like colour saturation, aspect ratio, brightness and darkness, colour dominance, and background have huge effect on how often images are repinned. What can entrepreneurs and marketers do to compete in the Pinning game? Here are seven ways to engage with your community and boost sales on Pinterest.Īs with anything that picks up speed online, there’s extremely convincing data behind the most pin-worthy photos. These numbers are bound to increase, which makes it an absolutely crucial platform for companies to be on.
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In September 2015, Pinterest announced it had 100 million monthly active users, many of whom use the site to swap recipes and beauty tips, comparison-shop scarves and electronics, create wish-lists, pick up some home décor hacks, and more.Īs a result of its product and inspiration-driven mandate, Pinterest generates 4 times more revenue per click than Twitter and 27% more than Facebook. This market share typically does the most amount of shopping, and makes the most household decisions. As a shopping platform, it’s overwhelmingly dominated by women, and a significant number of them are among the 20- to 30-year-old demographic. Over the past year, Pinterest has been increasing its power as an e-commerce giant. This article by John Rampton is part of our Blogtober event, which features blog posts written by industry influencers in support of Breast Cancer Awareness Month.
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